Paris Hilton Hawks Champagne in a Can

Is it just me, or does the idea of champagne in a little can just seem cheap? Like something the wino's down on the Boulevard would swill because it costs 40 cents a can? Anywhoo, Paris Hilton thinks it's a swell idea, so it must be good, AND she took off her clothes to prove it.

The brand is Rich Prosecco, and in trying to untarnish her image, Paris is donating 20% of sales proceeds to a charity which provides fresh drinking water to people in need.

Awwwww.